AIM: career transition and life after sport for professional athletes
Life after sport
Plan life after sport with the strengths sport built in you.
AIM works with athletes who are still competing, approaching retirement, recently released, or already out of professional sport. The work starts with insight into who you are and what you have built, then turns that into direction across education, work, business, finance, wellbeing and personal development.
- 01
Understand your strengths
Discipline, leadership, decision-making under pressure and the ability to learn fast are professional capabilities. The first step is seeing them clearly, in language that works outside sport.
- 02
Build direction, not guesses
Education and qualifications, career routes inside and outside the game, business ideas worth testing, financial decisions and the wellbeing that holds all of it together.
- 03
Move with support
Personalised guidance and a community of professional athletes working through the same questions — before, during and long after the final contract.
Clubs, academies and player-care teams can see how AIM builds this into player development on the Clubs page, or get in touch with AIM to talk it through.